The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.

Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

- Work with Audience Architect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overall experience and articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

- Create the Mx guidelines in liaise with relevant internal specialist teams
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction




- Ensure optimal Mx delivery
- Ensure audience planning and data integration from Mx brief to Mx measurement

Previous Experience & Industry Background

- 8 + years professional experience in strategic planning
- Media, Brand

Qualifications & Languages:

- Bachelor s or Master s degree in Business, Marketing or Advertising
- Languages: English ( Advanced )

Soft skills & Competencies

- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media and media planning
- Mx Champion (Connection, Context , Content)
- Omnichannel
- Solid negotiation skills
- Elite Programmatic
- Data processing and management
- Marketing Strategy

Technical skills

- Advertising technologies
- Operational performance management tools (e.g. Pilot, Magnitude)
- Audience planning tools (e.g. Polaris)
- Office software

Skills: Data Analysis, Budget Management, campaign optimization

Experience: 4.00-5.00 Years

📌 Senior Manager - Paid Media (Mumbai)
🏢 Havas Media
📍 Mumbai