This role includes demonstrating confidence and understanding of working with high profile brands and have a track record of developing innovative work. You will work in a tight knit team and build strong links with the internal team as well as the clients.
KEY RESPONSIBILITIES:
- Completion of tactical plans, performance reports, and post-campaign Analysis as directed across all digital inventory (from search to video) for the campaigns within their scope
- Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
- Proposing new and cutting-edge solutions to briefs
- Multi-brand, Multi-product handling; demonstrate 360 degree thinking beyond digital
- Brand building and client servicing
- Responsible for the quality of reporting and insights within assigned campaigns
- Host client 1-1 meetings and sync-ups
- Deliver quarterly, semi-annual, or annual updates on work quality
- Identify new vendors/partners while maintaining a POV on them
- Drives how syndicated and first party data is used within the campaign lifecycle
PROFILE REQUIREMENTS:
- 7-9 years of relevant work experience
- Post Graduate Degree/ Diploma in Advertising / Marketing / Communication
- Solid grasp of digital marketing, especially a deep knowledge of digital media
- Experience using technology to connect with key target audience segment
- Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore
PREFERRED SKILLS:
- Excellent research and analytical thinking skills
- Eye for detail and speed of delivery
- Excellent verbal and writing skills
- Resourceful problem solver
- Team player, and ability to work under pressure
- Strong organizational skills, detail-oriented and capable of multi-tasking
Skills: Digital Strategy, Campaign Management, Email Marketing, Social Media
Experience: 6.00-8.00 Years
📌 Director - Digital Planning (Mumbai)
🏢 Havas Media
📍 Mumbai
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