29 Aug
|
Chakra Athletica
|
Bengaluru
29 Aug
Chakra Athletica
Bengaluru
Brand, Content & Community Manager
Location: Bangalore
Employment Type: Full time
Experience: 3–5 years
Chakra is looking for a creative and strategic Brand, Content & Community Manager to shape how our brand shows up — both online and offline.
We're looking for someone who understands brand building, storytelling, content and community , and can turn what's happening across Chakra into compelling campaigns, experiences and creative ideas.
You'll own Chakra's content calendar, work closely with our videographer/editor to bring ideas to life, and help create partnerships, pop-ups and community experiences that get people excited about the brand.
What You'll Do
Brand & Content
- Own and manage Chakra's monthly and weekly content calendar
- Develop content concepts, campaigns and recurring series that build the Chakra brand
- Identify compelling stories across our riders, instructors, studios and community and turn them into content
- Develop clear creative briefs for our videographer/editor, including concepts, references, messaging, hooks and CTAs
- Direct the creation of Reels, Stories, static posts and other social content
- Brief and oversee posters, bulletin boards, studio collateral, promotional creatives and other brand assets
- Own Chakra's brand voice and ensure messaging and visual identity remain consistent across touchpoints
- Write and/or oversee copy for social media, campaigns, posters, Stories and app push notifications
- Identify which classes, offers, events and initiatives require additional marketing support and build campaigns around them
- Plan content and creative around studio launches, new formats, instructors, events and other key moments
- Monitor content performance and use insights to continuously improve our content strategy
Community & Experiences
- Develop ideas that strengthen Chakra's community and give riders more reasons to engage with the brand beyond class
- Conceptualize and execute community events, themed experiences, cha
📌 Brand, Content (Bengaluru)
🏢 Chakra Athletica
📍 Bengaluru