Job Description: AJO Engineer
Position Overview
We are seeking a skilled Adobe Journey Optimizer (AJO) Engineer to design, implement,
and optimize customer journey solutions using Adobe Experience Platform (AEP) and AJO. The
ideal candidate will have expertise in data modeling, journey orchestration, and omni-channel
personalization. This role involves collaborating with cross-functional teams, ensuring seamless
integration, and delivering impactful business outcomes. Key Responsibilities
1. Solution Design and Implementation
Collaborate with stakeholders to understand business objectives and translate
them into AJO solutions.
Design and implement AJO capabilities, including data ingestion, data modeling,
segmentation, and journey orchestration.
Configure AJO events, triggers, automations, actions, and message delivery
channels. 2. Data Management and Integration
Build and configure data schemas in AEP, ensuring proper mapping of classes,
field groups, identities, and attributes.
Apply data quality rules, validate data accuracy, and ensure proper data
synchronization.
Leverage AEP APIs and SDKs, including WebSDK, to integrate data from
multiple systems.
3. Personalization and Testing
Build and deploy omni-channel personalization strategies using AJO.
Implement A/B testing to optimize customer journeys and experiences.
Create and deliver personalized offers and messages across email, SMS, push
notifications, and other channels. 4. Tagging and Analytics
Utilize Adobe Tagging with WebSDK to track and analyze customer interactions.
Ensure data classification, retention, and privacy compliance within all tagging
and analytics workflows.
5. Channel and Email Management
Design and manage email templates in AJO,



including Email Subdomain
delegation and IP warming strategies.
Set up channel surfaces, IP pools, and perform IP warming activities.
6. Problem Diagnosis and Resolution
Diagnose, troubleshoot, and resolve technical issues related to AEP and AJO. Identify and address data integration and system errors to ensure smooth
operation. 7. Collaboration and Enablement
Work with developers, data engineers, and project managers to ensure
successful project delivery.
Share expertise and provide mentorship to junior team members.
8. Knowledge Sharing and Documentation
Document best practices for data management, journey orchestration, and
personalization.
Provide training and guidance to internal teams on AJO and AEP functionalities. Qualifications
Required Skills and Experience
Bachelor's degree in Computer Science, Data Analytics, Marketing, or a related field.
3+ years of experience working with Adobe Journey Optimizer (AJO) and Adobe
Experience Platform (AEP).
Strong understanding of data modeling, segmentation, and customer journey
orchestration.
Experience with omni-channel personalization and A/B testing.
Proficiency in APIs, SDKs, and tools such as WebSDK for data streaming and tagging.
Hands-on experience with email template creation, channel management, and IP
strategies.
Preferred Skills
Experience with other analytics platforms like Google Analytics, Tableau, or Power BI.
Familiarity with real-time data integration and identity resolution in AEP.
Knowledge of privacy and data governance standards.
Soft Skills
Robust analytical and problem-solving abilities.
Excellent communication and stakeholder management skills.
Ability to work collaboratively in a cross-functional environment.

📌 AJO Engineer - Wipro (India)
🏢 TRIGENT SOFTWARE PRIVATE
📍 India