Lead DesignerLocation:

Hyderabad, IndiaEmployment Type:

Full-timeExperience:

4-8 Years

About the jobDivami Design Labs is a Human-Centered Design consultancy in Hyderabad. We build intelligent, spatial, empathy-driven digital products for enterprises and startups worldwide — from enterprise SaaS to AI-powered consumer platforms. Design Thinking is not a process we follow; it is the operating rhythm of every engagement.

The Role"A concept-to-completion role" You own the full process — from ambiguous brief to shipped, validated product. You drive HMW sessions, synthesize Affinity Maps, apply AI-First thinking at the brief stage, and challenge every assumption with JTBD before opening Figma. You lead, not execute. Drive HMW sessions — don't attend them. Synthesis Affinity Maps from raw research. Apply AI-First thinking at the brief stage — not after wire-frames. Challenge every assumption with JTBD before opening Figma.

Four Design Lenses — Non-NegotiableAI-FIRST AI-First Product Thinking Design for probabilistic AI outputs. Frame concordances with JTBD + Mental Models.SPATIAL Experience-Led Spatial Design IA at environmental scale. Depth cues, gesture navigation, multi-surface continuity.CREATIVE Creative Thinking Lateral Thinking, SCAMPER, Crazy 8s, Bio mimicry in live workshops.HCD Human-Centered Design Contextual Inquiry, Empathy Maps, POV statements, HMW framing. Never assume.





What You’ll Own01 Discover● Contextual Inquiry — ethnographic observation in real environments.● Empathy Maps — say/think/do/feel — beyond self-reported behavior.● Mental Models + Card Sorting to validate IA assumptions.● AI-First lens — identify where intelligence reduces cognitive load.

02 Define● Affinity Mapping to cluster observations into insight themes.● POV statements — user + need + insight — as design anchors.● HMW questions + JTBD framing + Customer Journey Maps.● Service Blueprints that expose front stage gaps and backstage breakdowns.

03 Develop● Crazy 8s, SCAMPER, Lateral Thinking to push past obvious solutions.● Co-creation workshops + Design Sprints to validate in 5 days.● Systems Thinking + Biomimicry for non-obvious patterns.● Prototype across fidelity — match fidelity to the question.

04 Deliver● Design Systems — components, tokens, governance, cross-team docs.● IxD specs in full — every state, transition, and micro-interaction.● Heuristic Evaluation (Nielsen's 10) + Usability Testing before handoff.● Kano Model prioritization + Lean UX loops post-launch.

What We’re Looking ForNon-Negotiables● 4–8 yrs end-to-end product design — not just UI layers.● AI-First experience. Probabilistic outputs, not bolt-on AI.● Spatial Design literacy. Depth, hierarchy, multi-surface IxD.● Led Design Sprints and Empathy Mapping sessions. Led.● Design Maturity. Strategic advocate in client-facing rooms.

Research & Strategy● Expert: Contextual Inquiry,



Empathy Mapping, Affinity Mapping → POV.● Skilled: JTBD, HMW, Journey Mapping, Service Blueprint creation.● Independent: Runs Heuristic Evaluations + Usability Testing solo.● Strategic: Translates North Star Metrics into design principles.

Craft & Delivery● Information Architecture (IA): Clarity before aesthetics.● Interaction Design (IxD): Every state, transition, error path documented.● Design Systems: Built or led — components, tokens, governance.● Spatial Design: Depth, layers, gesture affordances across surfaces.● Agile Design: Ships interactively. Engineers as partners.

What You Get● High-impact global engagements — fintech, health-tech, SaaS.● Weekly Design Sprints, live HMW sessions, Co-creation workshops.● Rapid track to Principal/Lead — strategic thinking rewarded.● North Star Metric culture — comp tied to impact, not output.● 6-day on-site Hyderabad studio — real collaboration, real energy.

Design Innovation ToolkitAI-First Thinking - Spatial Design - Creative Thinking - HCD - Design Thinking - Design Sprint Lean UX - Agile Design - Systems Thinking - JTBD - HMW - POV Statements Affinity Mapping - Empathy Mapping - Contextual Inquiry - Journey Mapping - Service Blueprint Personas - Card Sorting - Heuristic Evaluation - Usability Testing - IA Interaction Design - Design Systems - Prototyping - Micro-interactions - Divergent Thinking Convergent Thinking - Crazy 8s SCAMPER - Lateral Thinking - Biomimicry - Kano Model North Star Metric - Mental Models

“Let’s design tomorrow, together.”

📌 Lead Designer (Mumbai)
🏢 Divami
📍 Mumbai