Creator Relations | Creative Strategy | Product Storytelling | Conversion

Role OverviewOwn the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales.Scope: Creator relationships, creative strategy, product education, content feedback, negotiation, and conversion.Excludes: TikTok Shop operations, media buying, fulfilment, and platform management.Key ResponsibilitiesCreator Management:

Recruit, onboard, activate, retain, and build relationships with TikTok creators.Creative Strategy:

Develop hooks, content angles, formats, product stories, and creator briefs.Creator Education:

Conduct product training, webinars, and workshops to help creators communicate products effectively.Content Optimization:

Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.Conversion:

Identify what drives creator-led sales and translate performance insights into better creative direction.Negotiation:

Manage creator fees, commissions, deliverables, usage rights, and partnership terms.Community:

Build an engaged creator community through training, launches, challenges,



and performance sharing.What We're Looking ForHands-on TikTok + creator/influencer marketing experience.Strong spoken and written English.Excellent communication, presentation, and webinar skills.Strong copywriting and hook-writing ability.5-10 years of Experience with creator negotiations and relationship management.Strong understanding of content performance, conversion, and creator funnels.Solid creative judgment and commercial mindset.Ability to build trusted, long-term creator relationships.Preferred:

Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience.KPIsCreator activation and productivityRepeat creator participationCreator-attributed revenue / GMVContent quality and volumeCreator conversionWinning creative conceptsTop-creator retentionCore SkillsTikTok | Creator Marketing | Influencer Relations | Creative Strategy | Copywriting | Hooks | Product Storytelling | Creator Education | Negotiation | UGC | Social Commerce | Conversion | Creative Direction

📌 Tiktok Creator & Creative Manager (Mumbai)
🏢 Transformative Ventures
📍 Mumbai