Job DescriptionJob Purpose:
NOwn the end‐to‐end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‐owned channels. Act as the single‐point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‐led design and data‐driven decision‐making into all digital product initiatives.
NKey Responsibilities:
NProduct Strategy & Delivery
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- Define and execute the digital product roadmap aligned to business and brand priorities N
- Ensure on‐time rollout and adoption of recent digital assets across markets N
- Balance global standardization with local market needs N

nRevenue & Performance Ownership
N
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- Own digital revenue targets, conversion metrics, and growth KPIs N
- Improve conversion rate, average cheque, and user engagement across platforms N
- Optimize owned and non‐owned digital touchpoints to support overall sales strategy N

nCustomer Experience & Optimization
N
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- Lead consumer‐ledexperience design, prototyping, and experimentation N
- Drive continuous optimization of apps, web, and kiosks through A/B testing N
- Ensure delivery of consistent, high‐quality digital experiences across markets N

nData, Insights & Reporting
N
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- Deliver actionable digital insights to Marketing, Operations, and Business teams N
- Publish weekly performance reports vs targets to track revenue, traffic, and adoption N
- Use insights to improvecampaign effectiveness, menu mix, promotions, and loyalty outcomes N

nStakeholder & Vendor Management
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- Lead cross‐functional collaboration with Product, Tech, Design, Marketing, and Operations N
- Manage external vendorsand technology partners to ensure quality and timely delivery N

nEducation
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- B.Tech / MBA from Tier‐I institute N

nExperience
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- 12–15 years in Digital Product Management / eCommerce N

📌 Digital Product Lead (Karnataka)
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📍 Karnataka