Media Planner – Vzy
Function: Marketing / Media
Brand: Vzy – App & TV
Reports to: Head of Marketing
Location: Noida
Employment Type: Full-time
About the Role
Vzy is building one entertainment brand across Vzy App and Vzy TV, and media will play a critical role in how we build the brand, acquire consumers and scale our propositions.
We are looking for a Media Planner with 3–4 years of experience who can bring media thinking closer to the business rather than leaving it entirely with agencies.
This is not a media coordination role. The person should understand audiences, platforms, media behaviour and measurement well enough to independently evaluate a media recommendation, challenge an agency plan and help build the right media mix for a campaign.
The role will work closely with Brand, Growth, Performance Marketing, Research and agency partners across both Vzy App and Vzy TV.
What You Will Own
Media Planning & Strategy
- Build media plans for Vzy App and Vzy TV across brand launches, product campaigns, content moments and tactical initiatives.




- Translate campaign objectives and consumer cohorts into clear media strategies.
- Recommend the right mix of channels based on the consumer journey rather than following standard media templates.
- Help determine the role of each medium across awareness, consideration, traffic, app acquisition and conversion.
- Build integrated media approaches across TV, digital video, social, OTT/CTV, search, display, outdoor and other relevant platforms.
- Work closely with Brand and Growth teams to ensure media strategy supports the larger business and communication objective.

Digital & Performance Media
- Have a robust working understanding of digital media platforms including Google, Meta, YouTube and programmatic ecosystems.
- Understand key acquisition and digital metrics including impressions, reach, frequency, CPM, CPC, CPV, CTR, CPI, CAC and conversion.
- Work closely with the performance marketing team to understand what is drivi

📌 Media Planning Manager (Industrial Area)
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