About the Role
We are looking for a Creative Lead Designer with 8+ years of experience in the fashion, lifestyle, beauty, D2C, or consumer brands space. The ideal candidate is a strong visual thinker who can combine creative direction, design excellence, brand storytelling, and leadership to build distinctive and culturally relevant brand experiences.
You will be responsible for shaping the brand’s visual identity across campaigns, digital platforms, social media, product launches, packaging, and offline touchpoints while leading and mentoring the design team.

Key Responsibilities
Creative Direction
- Own and evolve the brand‘s overall visual language and creative direction.
- Translate brand strategy and marketing objectives into solid, relevant creative concepts.
- Develop creative concepts for campaigns, product launches, seasonal moments, collaborations, and brand initiatives.
- Ensure consistency and excellence across all consumer touchpoints.
- Stay ahead of fashion, lifestyle, design, culture, social media, and visual trends.

Design & Brand




- Lead the design process across social media, digital campaigns, website, performance marketing, email, packaging, retail, events, and offline communication.
- Create and maintain strong brand guidelines and visual systems.
- Push the creative quality of campaigns while ensuring work remains commercially relevant.
- Work closely with photography, video, content, marketing, influencer, and growth teams to build integrated campaigns.
- Provide creative direction for photoshoots, campaign productions, product launches, and content shoots.

Team Leadership
- Lead, mentor, and develop a team of designers.
- Establish creative workflows, timelines, and quality benchmarks.
- Review and provide constructive feedback on design output.
- Delegate projects effectively while maintaining ownership of the overall creative vision.
- Build a culture of experimentation, collaboration, and high-quality creative execution.

Cross-Functio

📌 Creative Lead (New Delhi)
🏢 Fraganote
📍 New Delhi