Job DescriptionMedia Planner – Vzy
NFunction: Marketing / Media
NBrand: Vzy – App & TV
NReports to: Head of Marketing
NLocation: Noida
NEmployment Type: Full-time
NAbout the Role
nVzy is building one entertainment brand across Vzy App and Vzy TV, and media will play a critical role in how we build the brand, acquire consumers and scale our propositions.
NWe are looking for a Media Planner with 3–4 years of experience who can bring media thinking closer to the business rather than leaving it entirely with agencies.
NThis is not a media coordination role. The person should understand audiences, platforms, media behaviour and measurement well enough to independently evaluate a media recommendation, challenge an agency plan and help build the right media mix for a campaign.
NThe role will work closely with Brand, Growth, Performance Marketing, Research and agency partners across both Vzy App and Vzy TV.
NWhat You Will Own
nMedia Planning & Strategy
N
- n
- Build media plansfor Vzy App and Vzy TV across brand launches, product campaigns,



content moments and tactical initiatives. N
- Translate campaign objectives and consumer cohorts into explicit media strategies. N
- Recommend the right mixof channels based on the consumer journey rather than following standard media templates. N
- Help determine the roleof each medium across awareness, consideration, traffic, app acquisition and conversion. N
- Build integrated media approaches across TV, digital video, social, OTT/CTV, search, display, outdoor and other relevant platforms. N
- Work closely with Brandand Growth teams to ensure media strategy supports the larger business and communication objective. N

nDigital & Performance Media
N
- n
- Have a strong working understanding of digital media platforms including Google, Meta, YouTube and programmatic ecosystems. N
- Understand key acquisition and digital metrics including impressions, reach, frequency, CPM, CPC, CPV, CTR, CPI, CAC and conv

📌 Media Planning Manager (Faridabad)
🏢 VZY
📍 Faridabad