Job DescriptionJob Description – Strategic Media Planning Lead
NDepartment: Growth Marketing
NReports To: AD / BD – Growth Marketing
NExperience: 8–10 Years
NEmployment Type: Full-Time
NRole Summary
nWe are looking for a strategic, solution-oriented marketing leader who can decode business challenges and transform them into insight-led, high-impact campaign strategies.
NThis role is ideal for a seasoned media strategist and campaign planner with solid expertise across both digital and offline media ecosystems. The ideal candidate should possess sharp commercial acumen, a deep understanding of audience behavior, and the ability to craft message-to-market strategies aligned with business objectives.
NThe individual will work closely with clients and internal stakeholders to identify opportunities, solve marketing and revenue challenges, and develop full-funnel campaigns that balance brand storytelling with measurable business outcomes.
NKey Responsibilities
n1. Strategic Problem Solving & Campaign Architecture
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- Collaborate with clients and internal stakeholders to understand business challenges, growth opportunities, and brand positioning gaps. N
- Translate business objectives into insight-driven media strategies and communication frameworks with measurable outcomes. N
- Build full-funnel campaign narratives that align messaging with audience mindset across awareness, consideration, and conversion stages. N
- Develop integrated campaign architectures tailored to specific business goals and market conditions. N

n2. Media Planning Across Channels
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- Create 360-degreemedia plans leveraging the most effective mix of channels including: N
- Digital: Search, Social, Display, Video, Programmatic, Performance Media N
- Traditional: TV, Print, Radio, OOH N
- Emerging Media: OTT, Influencer Marketing, Audio, Creator Ecosystems N
- Understand the strategic role of each channel within the customer journey and optimize media allocati

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