Job Description
About the Role:
n

nWe operate on a FOFO (Franchise-Owned, Franchise-Operated) model, where the success
nof each store depends heavily on the quality, ownership mindset, and operating capability of
nthe franchise partner.
n

nWe are looking for a hands-on operator to own the performance and expansion of this
nnetwork.
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nThis is not a role for someone who wants to manage the business primarily through
ndashboards and reviews. You will spend significant time in stores, with franchise partners,
nunderstanding ground realities, solving operational problems, and building repeatable
nsystems that make our best stores the benchmark for the network.
n

nWhat you’ll own:
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n1. Store hiring – Hiring is the store partner's own KPI, not yours — but you’ll actively guide
nand support them in hiring the right type of people, with a repeatable toolkit and tighter
nhandoff into our training team.
n2. Sales attrition – Also the store partner's KPI. You'll help them diagnose root causes and
nadopt a retention playbook (comp, incentives, career path)



rather than owning the
noutcome directly.
n3. Local demand generation – Reduce over-reliance on centrally-sourced paid leads by
nbuilding partners' capability to generate local demand (referrals, local tie-ups,
ncommunity/corporate outreach).
n4. Lead economics & conversion – Fix cases where partners consume paid leads (50%
nCAC-charged post month 6) without converting — via better training, accountability, or
nlead-routing fixes.
n5. Partner selection & store health – Sharpen partner vetting toward operators over
ninvestors; run a regular store review cadence; drive real turnarounds for
nunderperforming stores.
n6. Playbook codification – Turn what works in our best stores into a standard playbook for
nnew and struggling ones.
n7. Recent store expansion – Scout markets and real estate (500-600 sq ft,
nhigh-street/arterial- road, high-visibility), and screen partners rigorously — at the pa

📌 Lead - Franchise Operations and Retail Expansion (Tamil Nadu)
🏢 Pickyourtrail
📍 Tamil Nadu