Job Description
We're looking for our first dedicated marketing hire to own how our B2B product shows up in the world — primarily through organic content on X and Instagram (and wherever else our buyers actually hang out). This isn't a "post 3 times a week and check the box" role. You'll shape our voice, build an audience from the ground up, and turn content into a real growth channel.
nPaid ads exist as a secondary lever. Organic is the main game.
nYou'll work directly with the founders, sit close to the product, and have the freedom (and responsibility) to figure out what works.
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nWhat you'll do
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- Own our presence on X and Instagram end-to-end — strategy, writing, posting, engaging, iteratingn
- Develop a sharp, distinctive point of view for the brand and turn it into threads, posts, carousels, short-form video, and whatever format the channel rewardsn
- Ghostwrite and amplify content for the founders (a big part of B2B organic growth is founder-led)n
- Talk to customers regularly — sit in on sales calls, read support tickets,



understand the buyer deeply enough to write things that actually resonaten
- Experiment constantly. Track what's working. Double down on it.n
- Use paid sparingly to amplify organic posts that are already proving themselvesn
- Help us figure out which other channels (LinkedIn, YouTube, newsletters, communities) are worth expanding inton

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nWhat we're looking for
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- 2–5 years of experience in content, social, or growth marketingn
- Proof you've done this before — you've personally grown a B2B product, brand, or your own account from near-zero to a real, engaged audience. We want to see the actual posts, threads, and numbers.n
- You write well in public. This is non-negotiable. Send us links to things you've written that you're proud of.n
- You have taste. You can name your favorite B2B accounts on X and articulate what makes them valuable.n
- Founder energy. You're excited to learn the product deeply, talk to c

📌 Content Marketer (Bengaluru)
🏢 Tipstat®
📍 Bengaluru