Job Description
Job Description:
nFirstcry.com | Pune
nRole Overview
nFirstcry is looking for a Design Manager to lead the non-apparel design across Toys, School Supplies, Feeding, Nursing, Baby Gear and Consumables. This role includes design and CMF across a multi-brand portfolio, managing a team of designers, and working cross-functionally with product management, sourcing, and licensing partners, including Firstcry's Disney-licensed product line.
nThis is a hands-on leadership role suited to someone who can balance high-volume SKU development with strategic CMF direction, team management, and stakeholder communication.
nKey Responsibilities
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- Lead design, CMF, and development of SKUs from brief to prototype across six categories: Toys, Baby Gear, School Supplies, Feeding, Nursing, and Consumables.n
- Manage and mentor a team of designers, distributing workload across categories while maintaining design quality and consistency.n
- Own the Disney licensed product collaboration, managing IP compliance, CMF adaptation,



and design sign-off directly with Disney's brand team, while maintaining Firstcry's internal commercial and quality standards.n
- Drive continuous improvement in design infrastructure, iteration cycles, brief-to-prototype timelines, and prototyping pipeline efficiency.n
- Assist in power content frameworks and product visual guidelines for use across the non-apparel portfolio.n
- Integrate AI-assisted tools into the ideation pipeline to accelerate concept visualisation and stakeholder sign-off.n
- Collaborate cross-functionally with product management, sourcing, and graphic design teams to ensure design output aligns with commercial and brand goals.n

nRequired Skills & Experience
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- 4–6 years of experience in kids' product design, with at least 1–2 years in a design lead or team management capacity.n
- Robust portfolio demonstrating end-to-end NPD experience - from concept through DFM to production-ready files.n
- Profici

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