Hiring For :- Brand Scale-Up Inc.
Experience: 3-5 years
Location: Bengaluru | On-site
About the RoleWe’re looking for a sharp and versatile Copy Lead / Senior Copywriter to lead content and copywriting across social media, influencer campaigns, digital campaigns, and brand communication.
The ideal candidate should have experience managing and mentoring junior copywriters , while also being hands-on with writing. Experience across D2C, FMCG, dietary supplements, chocolates/food brands, and other consumer categories is preferred.
Key Responsibilities
- Develop creative concepts, social media copy, ad copy, product communication, and video scripts.
- Write engaging, conversion-focused copy across digital platforms.
- Adapt tone and messaging for different brands, audiences, and industries.
- Lead, mentor, and review the work of junior copywriters to maintain quality and consistency.
- Allocate copywriting tasks and ensure timely delivery.
- Collaborate with designers, art directors, strategists, performance marketers, and account teams .
- Ensure copy aligns with creative direction,



brand guidelines, and client objectives.
- Stay updated with pop culture, internet trends, consumer behaviour, and emerging content formats.
- Present and articulate creative ideas clearly to internal teams and clients.

Skills & Experience
- 3-5 years of experience in copywriting, preferably in a digital/creative agency.
- Prior experience leading or mentoring junior writers .
- Strong command of English and ability to write in varied tones—witty, emotional, conversational, informative, and persuasive .
- Experience in social media, ad copy, scripts, influencer content, and brand storytelling .
- Understanding of D2C and FMCG brands , especially food, dietary supplements, chocolate, lifestyle, or similar consumer categories.
- Strong creative and design sensibility.
- Excellent communication, presentation, and time-management skills.
- A robust portfolio showcasing diverse writing and camp

📌 Copy Lead (India)
🏢 Brand Scale - Up
📍 India