Job Description
Overview
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- Role: Senior Manager – Paid Media (Performance)n
- Experience: 3–5 Yearsn
- Location: Indian
- Working Hours: Starting at 10:00 AM for 8.5 hours / 12:00 PM for 8.5 hoursn
- Collaborate closely with the India Account Lead and Planning Manager to develop and execute performance marketing campaigns.n

nPaid Media Strategy
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- Develop integrated paid media strategies aligned with client business and marketing objectives.n
- Create performance marketing plans across platforms such as Google Ads, Meta, LinkedIn, and other paid media channels.n
- Define audience strategies, campaign structures, bidding approaches, and budget allocation.n
- Identify growth opportunities through testing, automation, and audience expansion.n

nCampaign Management
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- Plan, launch, monitor, and optimize Paid Search and Paid Social campaigns.n
- Continuously improve campaign performance metrics including ROAS, CPA, CPL, CAC, CTR,



and conversion rates.n
- Manage campaign budgets, pacing, forecasting, and spend reconciliation.n
- Conduct A/B testing for creatives, ad copies, audiences, landing pages, and bidding strategies.n

nPerformance Analytics
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- Analyze campaign performance using GA4, platform dashboards, Looker Studio, and reporting tools.n
- Prepare weekly, monthly, and quarterly performance reports with actionable insights.n
- Monitor attribution, conversion tracking, pixels, tags, and event implementation.n
- Recommend optimization opportunities based on data analysis and business goals.n

nClient Management
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- Support campaigns during performance reviews (weekly, quarterly, half-yearly, etc.).n
- Understand client KPIs and proactively recommend real-time optimization opportunities.n

📌 Senior Manager (Mumbai)
🏢 dentsu India
📍 Mumbai