Job Description
Job Purpose:
nOwn the end‑to‑end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‑owned channels. Act as the single‑point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‑led design and data‑driven decision‑making into all digital product initiatives.
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n Key Responsibilities:
n Product Strategy & Delivery
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- Define and execute the digital product roadmap aligned to business and brand prioritiesn
- Ensure on‑time rollout and adoption of current digital assets across marketsn
- Balance global standardization with local market needsn

n Revenue & Performance Ownership
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- Own digital revenue targets, conversion metrics, and growth KPIsn
- Improve conversion rate, average cheque, and user engagement across platformsn
- Optimize owned and non‑owned digital touchpoints to support overall sales strategyn

n Customer Experience & Optimization
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- Lead consumer‑led experience design, prototyping, and experimentationn
- Drive continuous optimization of apps, web, and kiosks through A/B testingn
- Ensure delivery of consistent, high‑quality digital experiences across marketsn

n Data, Insights & Reporting
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- Deliver actionable digital insights to Marketing, Operations, and Business teamsn
- Publish weekly performance reports vs targets to track revenue, traffic, and adoptionn
- Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomesn

n Stakeholder & Vendor Management
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- Lead cross‑functional collaboration with Product, Tech, Design, Marketing, and Operationsn
- Manage external vendors and technology partners to ensure quality and timely deliveryn

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n Education
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- B.Tech / MBA from Tier‑I instituten

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n Experience
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- 12–15 years in Digital Product Management / eCommercen
- 2–3

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