ROLE OVERVIEW

The Performance Marketing Lead will own Orimii’s D2C growth engine end-to-end, from traffic
acquisition to in office conversion and revenue. This role goes beyond running ads;
it requires
strong ownership of the website, funnels, and performance metrics that drive Orimii’s D2C
business.
You will work closely with brand, creative, tech, and e-commerce teams to ensure the website
performs as a high-conversion, insight-led sales channel.
KEY RESPONSIBILITIES
1. Performance Strategy & Growth
- Own performance marketing across Meta, Google, and other paid channels
- Drive scalable revenue growth while maintaining healthy CAC and ROAS
- Build and optimise full-funnel strategies (TOF - MOF - BOF)
2. D2C Website & Funnel Ownership
- Own Orimii’s D2C website performance as a primary revenue channel
- Optimise landing pages, PDPs, checkout flows, and site navigation for conversion
- Work with tech / product teams on site improvements, speed, UX, and CRO
- Lead A/B testing for creatives, pages, offers, and funnels
3. Conversion Rate Optimisation (CRO)




- Identify drop-offs across the funnel and implement fixes
- Improve metrics like CVR, AOV, bounce rate, and retention
- Align messaging across ads, website, post-purchase
4. Creative & Brand Collaboration
- Translate performance insights into creative and messaging direction
- Work closely with brand and content teams to ensure ads stay on-brand and compliant
- Balance performance efficiency with Orimii’s trust-first brand voice
5. Analytics, Attribution & Reporting
- Own dashboards and reporting for D2C performance
- Track CAC, LTV, ROAS, CVR, repeat rate, and cohort performance
- Use insights to guide budget allocation and strategy
6. Channel & Stakeholder Management
- Coordinate with agencies, freelancers, and internal teams
- Set clear KPIs and review performance regularly
- Act as the single point of accountability for D2C performance
WHAT SUCCESS LOOKS LIKE:
- Consistent D2C revenue growth with improving effic

📌 Performance Marketing Lead (India)
🏢 RSH Global
📍 India