Performance Marketing Manager
Jewellery | Full-Time | Janakpuri

Company: Cao Jewellery
Location: Janakpuri, Current Delhi (Work from Office)
Working Days: Monday – Saturday (6 Days)
Experience: 5–6 Years — Preferably in Jewellery / Fashion / D2C / E-Commerce
Important — Preferred Industry Background

Strong preference for candidates with hands-on performance marketing experience in Jewellery, Fashion, D2C, or E-Commerce. Candidates from outside this domain may be considered only with a clearly demonstrated track record of scaling D2C-style funnels.

ABOUT THE ROLE

Cao Jewellery is a handcrafted statement jewellery brand on a mission to change the way the world experiences jewellery. We believe that beautifully crafted, meaningful pieces shouldn't be reserved for the few, they should be within reach of every person who desires them. We're looking for a highly driven, data-oriented Performance Marketing Executive to scale our digital growth across paid channels. You'll own customer acquisition, funnel optimization, and ROAS scaling across Meta, Google,



and other platforms — turning ad spend into a predictable revenue engine.

KEY RESPONSIBILITIES

Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), other platforms.
Own the end-to-end performance marketing funnel — Awareness → Consideration → Conversion— and the metrics at every stage.
Drive customer acquisition and revenue growth while holding the line on target ROAS and CPA.
Analyze campaign performance daily, spot trends early, and scale winning audiences, creatives, and placements.
Run structured A/B tests on creatives, audiences, landing pages, and ad copy — and turn learnings into the next round.
Partner closely with creative, content, and brand teams to brief and ship high-converting ad assets, including UGC and influencer-led creatives.
Track and report key metrics — CTR, CPC, CPA, ROAS, LTV — in clean, decision-ready dashboards.
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📌 Performance Marketing Manager (India)
🏢 CAO Jewellery
📍 India