Job Description
Experience: 6–9+ years
nLocation: Hyderabad
nWork Mode: Work From Office
nPurpose of the Role
nWe are looking for a senior, hands-on Digital Growth & Inbound professional to build and own ETI's inbound business-generation engine.
nThe person should be capable of converting our technology capabilities into:
nDigital visibility → qualified traffic → inbound leads → sales meetings → opportunities → measurable pipeline/revenue.
nThis is not primarily a social-media, branding or campaign-management position.
nKey Responsibilities
n
- n
- Own ETI's B2B digital growth and inbound strategy.n
- Develop digital positioning for our technology services.n
- Own website, service-page and landing-page strategy.n
- Define SEO direction and organic-growth targets.n
- Build and optimize the inbound lead-generation funnel.n
- Own CRO and conversion tracking.n
- Work with SEO/content resources on search-driven content.n
- Develop LinkedIn B2B marketing strategy.n
- Develop paid-media strategy when appropriate.n
- Build email nurturing and marketing-automation programs.n
- Develop ABM campaigns where relevant.n
- Work closely with Sales/Presales on MQL/SQL definitions and lead handoff.n
- Measure marketing-generated meetings, opportunities, pipeline and revenue.n
- Own GA4, Search Console, CRM and marketing attribution.n
- Conduct competitor and market analysis.n
- Build and eventually manage the digital growth function.n
nRequired Experience
n
- n
- 6–9+ years of digital/growth marketing experience.n
- Strong B2B technology/IT-services/SaaS experience preferred.n
- Demonstrated inbound lead-generation experience.n
- Robust SEO understanding.n
- Website/CRO experience.n
- Google Ads and LinkedIn Ads understanding.n
- GA4 and Google Search Console.n
- CRM/marketing-automation exposure.n
- Strong understanding of B2B sales funnels.n
- Excellent analytical capability.n
- Excellent written and spoken English.n
- Comfortable working di