BathStory is a design-first D2C bath-fittings brand, building the kind of bathroom experience Indian homes haven't really had access to: thoughtful design and execution, done right. We're at a pivotal phase now, growing, and expanding into more products, with the vision to eventually be THE current-age brand for all things bathroom. And to get us there, we’re looking for a sharp growth marketer to be part of our marketing engine.
This role is for an equal parts analytical and curious person, someone who has a broad understanding of tech and human behaviour.
As part of this role, you will:
Work hand-in-hand with our performance marketing agency; reviewing creatives, reading the analytics, spotting what's leaking, and pushing performance up
Own our D2C funnel end to end: from ad click to checkout
Work directly with our developers on the website to own the website experience, and improve traffic & conversion. You'll have opinions on CRO and know how to test them
Obsess over monthly sales, CAC, ROAS, and the growth experiments that move them
Work with our amazon ads team to drive sales for our select products on Amazon
You're right for this role if:
You have 1-3 years in performance marketing / growth, ideally at a D2C brand or an agency that lives and breathes e-commerce.
You genuinely understand how e-commerce works, and by that we mean not just running ads, but the whole path to purchase.
You're analytical first. You like a dashboard. A little creative instinct is a bonus.
You're comfortable working cross-functionally; whether it's with an agency or with internal stakeholders. We're a startup, not a full-blown corporate; collaboration and taking initiatives isn't optional here.
You don't wait to be told what to test next.
This is an opportunity to firsthand experience how a D2C brand is built and scaled…If that excites you, and you can prove you've grown a brand's online sales, then go ahead and apply We’re reviewing appli