Performance Marketing Specialist – Meta Ads & Google Ads *Position:* Performance Marketing Specialist *Experience:* 2–5 Years *Employment Type:* Full-Time *Department:* Digital Marketing / Performance Marketing About the Role We are looking for a *data-driven Performance Marketing Specialist* with strong hands-on expertise in *Meta Ads and Google Ads. The ideal candidate should be capable of independently planning, launching, optimizing, scaling, and reporting paid advertising campaigns with a solid focus on lead generation, customer acquisition, CPL, CPA and ROAS*. This is a hands-on role for someone who understands that performance marketing is not just about generating clicks or cheap leads—it is about generating *quality leads and measurable business results*. Key Responsibilities * Plan, launch, manage and scale campaigns across *Meta Ads – Facebook & Instagram* and *Google Ads*. * Manage different campaign objectives including:



* Lead Generation * Sales / Conversions * Website Traffic * Remarketing * Brand Awareness * WhatsApp Lead Generation * Build complete campaign structures including campaigns, ad sets/ad groups, audiences, keywords, creatives and landing-page strategies. * Conduct detailed *audience research, keyword research and competitor analysis*. * Manage Google Search, Performance Max, Display, YouTube and remarketing campaigns. * Build and optimize Meta campaigns using: * Broad targeting * Interest targeting * Custom Audiences * Lookalike Audiences * Retargeting * Continuously monitor and improve: * CPL * CPA * CPC * CTR * Conversion Rate * ROAS * Lead Quality * Cost per Qualified Lead * Identify underperforming campaigns and take corrective action quickly. * Scale winning campaigns without unnecessarily increasing acquisition costs. * Work closely with designers and content teams to develop *high-converting ad creatives, hooks, copy and offers*. * Conduct systematic *A/B testing* of creatives, audiences, landing pages, headlines, offers and camp

📌 Performance Management Specialist (India)
🏢 Canam Consultants
📍 India