Location: Mumbai (In office)
Industry: Skincare, Cosmetics, FMCG

About California Nutralife Global Wellness Inc.
California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more

Role Overview
You will own the end-to-end quick commerce advertising strategy and performance optimization across multiple platforms. This role demands strong analytical skills, hands-on campaign management experience, and a deep understanding of the skincare, cosmetics, or FMCG ecosystem.
If you understand ROAS, contribution margin, inventory velocity, search share, retail media bidding, and platform algorithms—this role is for you.

Key Responsibilities
Quick Commerce Advertising & Performance Marketing
Plan, launch, and optimize paid ad campaigns on all major quick commerce websites and other retail media networks
Manage sponsored search,



banner ads, category ads, keyword bidding and visibility campaigns
Optimize campaigns based on ROAS, ACOS, TACOS, CTR, CVR, and sales velocity
Drive top-of-search visibility and category ranking improvements
Revenue & Growth Ownership
Scale revenue through structured ad funnels and seasonal promotions
Improve organic ranking through paid boost strategies
Align ad spend with inventory planning and supply chain availability
Work closely with sales and operations to avoid stock-outs and dead inventory
Data & Analytics
Analyze platform dashboards, SKU-level performance, and campaign metrics
Build weekly performance reports covering ROAS, revenue contribution, and profitability
Identify high-potential SKUs and hero products for scaling
Track competitor pricing, discounting patterns, and promotional trends
SKU & Category Optimization
Improve product listing visibility through keyword strategy

📌 Quick Commerce Ads Specialist (Mumbai)
🏢 California Nutralife Global Wellness
📍 Mumbai