Your role

Main Responsibilities -

Develop and execute integrated marketing and communication campaigns across digital platforms, supporting lead generation, customer engagement, and business objectives.

Create compelling content for newsletters, emails, blogs, landing pages, WhatsApp campaigns, social media, dealer communications, and internal platforms using tools such as Adobe Creative Cloud, Adobe Express, HubSpot, Sprout Social etc.; ensuring consistency with approved brand guidelines and messaging.

Support middle-of-funnel marketing activities by implementing nurturing campaigns, monitoring performance, analysing campaign effectiveness, and providing actionable insights to improve engagement and conversions.

Manage and optimize customer communication platforms, including WhatsApp, HubSpot, CRM, and marketing automation systems, ensuring effective customer interactions, campaign execution, and data-driven improvements through testing and analytics.

Support internal communication initiatives by maintaining SharePoint, Viva Engage, and other communication channels,



ensuring timely dissemination of information and tracking employee engagement metrics.

Support dealer development and digital enablement by providing marketing resources, digital support, and guidance to strengthen brand presence and market reach.

Support and coordinate marketing events, exhibitions, webinars, product launches, and internal engagement activities by assisting with logistics, promotional materials, stakeholder communication, and execution activities.

Collaborate with internal stakeholders, dealers, external agencies, and vendors to support the execution of marketing campaigns, branding initiatives, digital programs, events, and communication activities while ensuring alignment with business objectives, timelines, quality standards, and approved brand guidelines.

Work closely with and support the Digital Marketing & Communication Manager in implementing marketing strategies, comm

📌 Marketing and Communications Coordinator (Pune)
🏢 Edwards Vacuum
📍 Pune