Senior Lead/ Lead (Mumbai)

Senior Lead/ Lead (Mumbai)

29 Aug
|
BrowserStack
|
Mumbai

29 Aug

BrowserStack

Mumbai

Location: This is a remote position; however, the role requires the candidate to be based in Mumbai.

Role in a Nutshell
Lead/Senior Lead, Business Strategy and Operations position will be responsible for partnering closely with functional leaders across Marketing and GTM to develop a shared set of priorities, growth strategy and operational plan. You will ensure our strategy is coordinated and cohesive, and supports our company objectives. As a key partner to Marketing leaders, you will act as a liaison between Marketing and the wider GTM teams, including Sales, GTM Strategy & Planning, and Financial Planning teams.
In this role you will be required to meet our goals of supporting & optimizing all operations & technology to enable effective marketing at BrowserStack. This role will be a critical partner to the Marketing organisation for leading strategic planning and generating insights that drive Marketing performance.
You will also conduct and support primary and secondary research projects and create relevant insights on market trends, market sizing, market forecasting,



company bench-
marking, customer needs, and competition that inform product, customer, and go-to-market strategies.

What Will You Do?
Analyse unstructured, ambiguous and complex challenges facing the organisation making judicious use of qualitative and quantitative data; gather insights, define problems and identify underlying opportunities.
Make compelling recommendations; develop a tactical plan to execute and translate them into results.
Design and execute best-in-class quantitative and qualitative research to support
decision-making, and strategic planning and shape marketing/brand strategies, campaign development, and product/solutions development
Develop, implement, and maintain account intelligence strategies to identify profiitable, high-potential accounts, and garnish and retain customer base.
Strategic Analysis: Conduct in-depth analysis of market trends, industry developments, and com

📌 Senior Lead/ Lead (Mumbai)
🏢 BrowserStack
📍 Mumbai

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