Paid Media Specialist – Performance MarketingAbout the Role
We are looking for a highly motivated and performance-driven Paid Media Specialist with 3–4 years of hands-on experience managing paid advertising campaigns across Google, Meta, YouTube, and Programmatic platforms.
This role is ideal for someone who thrives in a fast-paced agency workplace, takes ownership of results, and is passionate about driving measurable business outcomes through data-driven marketing strategies.
You will work closely with both offshore and onshore teams and manage multiple accounts while ensuring campaign excellence, proactive communication, and continuous performance improvement.
Key ResponsibilitiesCampaign Strategy & Execution
· Plan, launch, manage, and optimize paid media campaigns across:
o Google Ads (Search, Display, Performance Max, YouTube)
o Meta Ads (Facebook & Instagram)
o Programmatic Advertising (OTT, CTV, Display, DSPs such as Basis)
· Develop audience targeting, bidding, budget allocation, and scaling strategies to maximize campaign performance.
· Conduct keyword research,



competitor analysis, audience segmentation, and market research.
· Take full ownership of assigned accounts, ensuring campaigns are launched accurately, monitored proactively, and optimized consistently to achieve performance goals.
Performance Optimization
· Monitor campaign performance daily and make data-driven optimizations to improve KPIs such as CPC, CTR, CPA, and conversion rates.
· Design and execute A/B tests across creatives, ad copy, audiences, and bidding strategies.
· Identify growth opportunities and recommend strategic improvements across client accounts.
· Troubleshoot campaign issues proactively and provide effective solutions with minimal supervision.
· Analyze campaign data and prepare actionable reports with clear insights and recommendations.
· Translate performance metrics into meaningful business outcomes rather than simply reporting numbers.
Onshore & Team Collaboration
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📌 Paid Media Specialist (Gurugram)
🏢 Warrous
📍 Gurugram