JOB TITLE: Fashion Designer FUNCTIONAL AREA: Apparel Ethnic REPORTS TO: Category Head Position’s Objective: Drive creative excellence by leading concept evolution, trend analysis, and design development, ensuring seamless collaboration with cross-functional teams. Spearhead efficient sampling, range development, and sourcing initiatives to deliver cutting-edge, market-responsive fashion products. Concept Evolution & Trend Analysis: To create concepts / Mood boards/ trend boards. Visit exhibitions, museums and events related to Fashion, Art and Design fairs/ Markets to keep up-to-date on the latest fabrics/ silhouettes and garment trends. Analysing trends in fabrics, colours and shapes- Through research/ internet/ in store surveys/ runways/ fashion weeks subscribing to channels/ magazines etc. Design Development : To Communicate with Category Heads and team and with MRH or both in order to discuss design requirements. Liaising closely with Sales, buying and Production teams on an ongoing basis to ensure the item suits the customer,
market and price points Creating artworks / sketches by hand or on computers- Sketch rough and detailed drawings of apparel or textiles, and write specifications such as techniques, colour schemes, construction, material types, accessory requirements and specific measurements required Analyse sell thru reports to identify hits and misses. Adapting existing designs for mass production Initial costing of the product. Planning and developing ranges Direct and coordinate with Pattern Masters involved in drawing and cutting patterns Develop range - overseeing sampling/ construction of samples or finished garment. Select materials and production friendly techniques to be used for products. Purchase competition samples for technique and design inspiration Review samples on models to secure good fits. Putting together range for product review meetings Managing and facilitating the sampling team for smoot flow of design process. Editing and restyling