Job description:
- Plan, launch, and optimize PPC campaigns across platforms (Google Ads, Meta, LinkedIn, Bing, Reddit, etc.) independently to meet defined brand goals.
- Take full ownership of campaign performance — from strategy to execution, without requiring micromanagement or constant approvals.
- Understand brand briefs deeply and translate them into actionable, data-backed media plans tailored to performance KPIs.
- Proactively identify current growth opportunities through experimentation, A/B testing, and innovative targeting or bidding strategies.
- Continuously research and implement new tools, automation processes, and platform features to improve efficiency and results.
- Set up and maintain robust tracking systems (GTM, Pixels, UTM tagging) to ensure accurate performance measurement.
- Monitor campaign data daily; take corrective action promptly without waiting to be flagged by internal or external teams.
- Generate performance insights and detailed reports regularly; highlight wins, learnings, and next steps proactively.
- Maintain direct communication with clients for campaign approvals, alignment on KPIs, and feedback loops, ensuring seamless coordination.
- Collaborate with internal creative, strategy, and
📌 Performance Marketing Executive (India)
🏢 Three Cube Collective
📍 India
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