The position will be responsible for owning, strategizing and managing CC portfolio & P&L; for all CC variants within the Millennial & Secured segment as well as leading marketing communications and content strategy. Hold key marketing GTM verticals for new launches as well as manage product changes across elements
Primary Roles & Responsibilities
Managing product positioning, work on increasing card spends/drive regular customer engagements
Complete ownership of customer portfolio p&l; metrics including spends, cross-sell and book growth
Tracking and optimising the segment activation & usage for better profitability
Lead interactions with marketing & campaign team to keep creating novel portfolio & customer engagement campaigns
Lead risk management strategies for the segment & optimise portfolio health
Designing go-to market strategies, enabling the appropriate communication
Own P&L; for all products for Segments
Lead,
guide and mentor team memers from respective verticals
Secondary Roles & Responsibilities
Build strong relations with internal & external stakeholders
Align closely with Customer Service to build and maintain a robust customer experience
Evaluate & drive promotional plans to ensure that they are consistent with product line and segment’s strategic objective
Key Success
Gain a deep understanding of customer experience, identify and fill gaps
Act as a product evangelist understanding the segment awareness and build an awesome customer experience
Drive and achieve the agreed business plan and P&L; metrics though sales support and interventions
P&L; Profitability, Risk optimisation, Achievement of portfolio metrics
Educational Qualifications
MBA Marketing / Sales and Distribution / Finance
Experience
8+ Years in CC Portfolio/Marketing/Product/preferred mix of CC Product & Marketing experience
BFSI
📌 Portfolio Lead-Credit Cards (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai
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