JOB DESCRIPTION
We are looking for a Campaign Manager with solid hands-on expertise in Salesforce Marketing Cloud (SFMC) and Salesforce CRM (SFDC) to manage end-to-end CRM and lifecycle campaigns. The role will focus on driving lead conversion, engagement, and revenue by tightly integrating marketing journeys with sales processes.
Key Responsibilities
Campaign Strategy & Execution
Own end-to-end campaign planning and execution using SFMC and SFDC
Design and execute lead nurturing, conversion, and lifecycle journeys
Build and manage Salesforce Campaigns and align them with business objectives
Execute multi-channel campaigns: Email, SMS, WhatsApp, Push (where applicable)
SFMC Responsibilities
Build and manage journeys using Journey Builder
Create and manage Data Extensions, Contact Builder, and Automation Studio
Implement trigger-based and event-driven campaigns
Execute A/B testing and optimize campaigns for performance
Leverage Einstein features (Engagement Scoring, STO) where applicable
SFDC Responsibilities
Configure and manage Leads, Contacts, Opportunities, Campaigns,



and Campaign Members
Align CRM campaigns with Sales workflows, lead stages, and SLAs
Ensure lead routing, assignment, and follow-up visibility
Maintain data accuracy, deduplication, and CRM hygiene
Performance & Analytics
Track and optimize CPL, CAC, conversion rate, ROI
Build and analyze campaign performance reports and dashboards
Provide actionable insights to CRM, Sales, and Leadership teams
Stakeholder & Vendor Management
Collaborate with Sales, Tech, Analytics, Product, and Creative teams
Coordinate with external vendors and platform partners when required
Ensure compliance, consent management, and governance across channels
Must-Have Skills & Experience
5–9 years of experience in CRM / lifecycle campaign management
Strong hands-on expertise in SFMC and SFDC
Proven experience with Looker Studio, Journey Builder, Automation Studio, Contact Builder
Strong understanding of Salesforce Campaigns an

📌 Campaign Manager (Mumbai)
🏢 Timespro
📍 Mumbai