* Develop and manage the monthly and weekly social media content calendar.

* Create and coordinate content for Instagram, Facebook, LinkedIn, YouTube, and
other relevant platforms.

* Plan and execute posts, reels, stories, carousels, campaigns, and other
social media formats.

* Write engaging captions, copy, hooks, and calls-to-action.

* Stay updated on social media trends, viral formats, sounds, hashtags, and
relevant conversations.

* Identify opportunities to improve reach, engagement, followers, and brand
awareness.

* Coordinate with the creative design and production teams to ensure timely
delivery of content.

* Manage the end-to-end publishing and scheduling of approved content.

* Monitor comments, DMs, mentions, and audience interactions.

* Support influencer collaborations, partnerships, and social media campaigns
where required.

* Conduct competitor and industry research to identify content and
communication opportunities.

* Track key metrics such as reach, impressions, engagement, views, follower
growth, and conversions.

📌 Advisor - Social Media (India)
🏢 Essar
📍 India