COMPANY Tata Tele Business Services (TTBS), belonging to the prestigious
TATA Group, is the country’s leading enabler of connectivity and communication
solutions for businesses. With services ranging from connectivity,
collaboration, cloud, security, and marketing solutions, TTBS offers the largest
portfolio of ICT services for businesses in India. With an unwavering focus on
customer-centricity and innovation, TTBS continues to garner recognition from
customers and peers alike. Job Description Role Title GTM Lead – Farming
Business Unit SME Business Function Indirect Sales Department Generate Reporting
Structure CA2 if any Grade/Level: DGM Key Relationships/Key Customer
External: Channel Partners and Partner Sales Resource, OEMs Internal : Sales,
PDM, SSP, Product. L&D;, Marketing etc Span of control: Why position exists?
To create a structured, scalable and repeatable growth engine for the Platinum &
Gold ecosystem, moving the organization from relationship-led partner management
to account-led, data-driven partner growth. Job Responsibilities Define and




continuously evolve the Platinum & Gold Farming GTM framework
Work closely with regional sales and PDM teams to bring required improvements in
the framework Ensure Partner Infra and capability development as building blocks
for sustainable and scalable growth in P&G; cohort Create a playbook for
increasing extraction from P&G; Logo:
Product penetration drive | Partner level plan to track and monitor Key Result
Areas Revenue and OB from P&G; Partners % extraction from tagged logo potential
EPPC drive among tagged logo Necessary Preferred Skills/ Capabilities and
competencies Understanding of Channel Sales Strong understanding of - Channel
business models in ICS space Strong understanding of B2B sales Flexible for
learning current products and processes Ability to translate GTM strategy into
capability framework High collaboration ability and stakeholder management
Strategic + execution-focused Experience with SMB-focused s

📌 Lead – Farming Channel (Navi Mumbai)
🏢 Tata Teleservices
📍 Navi Mumbai