We are looking for an AI Content Strategist to develop ideas for a social content channel focused on education, learning, personal development and enrichment for young people.
This is not primarily a video editing role, social media posting role or prompt-engineering role.
Your main job is to find interesting ideas worth turning into content.
You should be the kind of person who sees a research paper, Reddit discussion, TikTok trend, statistic, news story, podcast clip or cultural moment and immediately thinks:
“There is a story here.”

What You’ll Do
You will research across platforms such as:
TikTok
Instagram
YouTube
Reddit
News publications
Research papers
Podcasts
Forums
Education publications
Creator communities
Google Trends
You will look for stories and insights around areas such as:
education, parenting, child development, future skills, AI, careers, psychology, creativity, sports, music, enrichment activities, schools, universities and youth culture.
Your job is not simply to find topics.
Your job is to find the angle.
Instead of:
“Benefits of chess for children.”




Think:
“One school introduced chess to struggling students. What happened to their maths scores surprised the teachers.”
Instead of:
“How AI can help students.”
Think:
“One country is teaching children when NOT to use AI.”
The topic may be common.
The angle should not be.

What We Are Looking For
You should be naturally solid at:
Creative Research
Finding unusual stories, studies, statistics, trends and insights that others miss.
Lateral Thinking
Connecting seemingly unrelated ideas and turning ordinary subjects into interesting stories.
Storytelling
Turning information into compelling narratives people actually want to watch.
Hook Writing
Understanding what makes someone stop scrolling in the first few seconds.
Trend Spotting
Recognising emerging conversations, formats, behaviours and cultural shifts.
Short-Form Content
Understanding TikTok, Reels, Shorts and modern social storytelling.
Audience

📌 AI Content Strategist (India)
🏢 Xcalibur Digital
📍 India