Location: India (offline )
Experience: 1–3 Years
Employment Type: Full time

About the Role
We are seeking an ambitious, end-to-end Digital Marketing Specialist to lead our entire digital footprint and demand generation engine. You will take 100% ownership of marketing our flagship enterprise software platforms (Fixed Asset Management and Complaints/Grievance Tracking Systems) targeting large enterprises, healthcare networks, corporate chains, and mid-to-large organisations across India.

Key Responsibilities
Strategy & Lead Generation: Design and execute the complete B2B digital marketing playbook to drive high-quality inbound inquiries, product demos, and enterprise leads.
Search Engine Optimization (SEO): Conduct technical SEO, keyword research, and target high-intent B2B search terms in India (e.g., enterprise asset tracking, hospital asset management, CAHO asset compliance, automated helpdesk software).
Performance Marketing (PPC): Setup, optimize, and manage Google Ads (Search, Display), LinkedIn Ads, and re-targeting campaigns targeting C-level executives, IT Heads,



Administration Managers, and Operations Directors.
Content Marketing & Messaging: Craft high-converting landing page copy, case studies, product brochures, White Papers, cold outreach sequences, and comparison guides.
Account-Based Marketing (ABM): Build personalized digital outreach and targeted ad campaigns targeting specific enterprise sectors (Healthcare, Manufacturing, Corporate Parks, Retail Chains).
Social Media & Brand Awareness: Manage official LinkedIn, YouTube, and corporate channels; create engaging post formats (Infographics, feature spotlight videos, customer success stories).
Email & Automation Marketing: Setup automated drip campaigns, lead nurturing workflows, and monthly newsletters using email marketing tools/CRMs.
Analytics & ROI Tracking: Monitor metrics (CAC, CPL, Conversion Rates, Organic Traffic) using Google Analytics 4, Search Console, and CRM tools to continuously optimi

📌 Digital Marketing Specialist (Kochi)
🏢 AssetsAdm
📍 Kochi