We are looking for a Product Marketing Specialist to shape how our enterprise software and AI-native products are positioned, communicated and taken to market.

The role sits at the intersection of product, sales and marketing. You will develop a strong understanding of our customers, buyers and competitive landscape, translate complex product capabilities into clear business value, and equip sales teams with the messaging and content required to engage enterprise prospects.

This is a hands-on role for someone who can combine strategic product marketing with strong writing, market research and execution.

Roles & Responsibilities
Define ideal customer profiles, buyer personas, use cases and priority market segments.
Develop product positioning, value propositions and messaging for different industries and buyer groups.
Create and execute go-to-market plans for product launches, recent features and sector-specific offerings.
Translate technical and AI capabilities into clear, outcome-oriented business messaging.
Conduct customer,



market and competitor research to identify opportunities and improve positioning.
Work closely with the Product Manager to understand the roadmap, customer problems and product differentiation.
Create website content, product pages, brochures, presentations, case studies and product-overview materials.
Develop sales-enablement assets, including pitch decks, discovery guides, battlecards, objection-handling material and proposal content.
Support sales teams in preparing for strategic meetings, product demonstrations and industry-specific conversations.
Plan product campaigns across LinkedIn, email, website and other relevant B2B channels.
Collaborate with visual and motion designers to create product explainers, launch assets, social creatives and campaign content.
Capture customer and pilot outcomes and convert them into credible case studies and proof points.
Monitor campaign performance, website engagement, content effectiveness and sales fe

📌 Product Marketing Specialist (Hyderabad)
🏢 Aptagrim
📍 Hyderabad