Job Responsibility

Regional Sales Strategy

Work with NSM on designing zonal strategy considering regional factors, competitive forces and consumer preferences in a manner that supports achievement of national business goals
Ensure cascade of zonal strategy and operational plans down the line for effective execution and alignment
Scan the market and its competitive offerings on a periodic basis; report on and direct basis emerging trends and business opportunities for the unsecured segment

Business Growth & Profitability Management

Identify business growth opportunities at a zonal level, drive channel expansion and current account acquisition strategies to achieve business objectives
Envisage business growth & cascade targets to implement sales strategies
Augment the business volumes of Unsecured lending, manage ABG ecosystem, channel databases and tap them through existing relationships
Drive relationships with key clients, faster TAT and cross selling initiatives in order to increase the client base of the zone




Drive dual focus on sales volume and value (higher yield and margins) through the team
Devise and deploy schemes at strategically timed intervals to bolster sales volumes/ value in sync with market developments and dynamics
Analyze and review periodic MIS reports for disbursements, profits, NPAs, channel expansion, new product launches, new branches, new channel development, etc., communicate to NSM as well as down the line, and drive appropriate actions through the team

Operational Effectiveness

Drive process efficiencies and faster TATs through strong relationships with stakeholders across processes and functions, in order to support channel presence and customer base expansion
Monitor and report on sales operations and productivity metrics to drive a high-performance sales culture
Monitor SLAs, sales efficiencies and RoI of channels
Encourage the implementation of improved processes and best practices in order to enhance operational productivity and dri

📌 Regional Sales Manager (India)
🏢 Aditya Birla Capital
📍 India