Job Description JOB OPENING | General Trade Sales Manager
AP State-wide | Build & Own the GT Channel | ₹10–15 LPA
Location
Vijayawada, AP | Territory: Andhra Pradesh State-wide
Reporting To
Managing Director
CTC Range
₹15 – 18 Lakhs per annum (Fixed + Performance Variable)
Employment Type
Full-time | Permanent
Industry
Bakery / FMCG Food
Function
General Trade Sales & Distribution
Year 1 Focus
Krishna, Guntur, East Godavari, West Godavari — 10,000+ outlets

About V M Bakery Products Pvt Ltd
V M Bakery Products Pvt Ltd is one of Andhra Pradesh's leading industrial packaged bakery manufacturers, operating under the Just Breads brand from our facility in Vijayawada's Industrial Estate. With a 15 MT/day production capacity, we supply institutional clients, modern trade retailers, and Q-commerce platforms across the state. We are now building a full-scale General Trade distribution network and are looking for a driven sales leader to build this vertical ground up. The Prospect
This is a greenfield builder role.



You will be the first General Trade Sales Manager at Just Breads — responsible for architecting and executing our GT distribution strategy across Andhra Pradesh with a specific mandate for deep rural penetration. You report directly to the Managing Director and carry full channel P&L; accountability. Key Responsibilities
1. Distribution Network Build-Out
• Appoint, onboard, and manage super-stockists and distributors across Krishna, Guntur, East and West Godavari districts in Year 1; phased expansion to remaining AP districts in Year 2–3
• Execute a hybrid GTM model — company-owned beat routes in key urban centres, distributor-led last-mile in semi-urban and rural markets
• Build retail coverage to 10,000+ outlets in Year 1 — kirana stores, bakeries, tea stalls, and local grocery chains
• Design beat plans, route maps, and van sales schedules for granular rural market penetration 2. Sales Execution & Target Achievement
• Own monthly, quarterly, and annual primar

📌 Regional Sales Manager (Machilipatnam)
🏢 V. M BAKERY PRODUCTS PVT .
📍 Machilipatnam