Role Overview

We're hiring an Affiliate Manager to own campaign delivery for mobile app user acquisition campaigns. We need someone with hands-on MMP platform expertise and publisher relationship management experience.

You will manage the full lifecycle of affiliate-driven app install and engagement campaigns, from publisher onboarding through performance analysis and fraud detection.

MMP & Tracking:
- Configure and manage campaigns in AppsFlyer and Adjust (event tracking, deep linking, postback setup)
- Generate tracking links and manage link governance across publishers
- Monitor data integrity;
identify and troubleshoot tracking issues in real time
- Use Protect 360 (AppsFlyer) to detect and block fraudulent traffic
- Validate attribution across platforms and reconcile discrepancies

Publisher Relations & Operations:
- Onboard current affiliate publishers;
provide technical setupdocumentation
- Manage ongoing publisher relationships;
respond to technical and operational requests
- Communicate performance data, conversion rates, and payouts




- Coordinate with publishers on campaign launches, bid adjustments, and optimizations
- Build relationships that protect campaign quality and drive volume

Reporting & Analysis:
- Pull daily/weekly performance reports from AppsFlyer, Adjust, and publisher dashboards
- Analyze CPL, CPI, CPA metrics;
identify performance trends and outliers
- Provide actionable insights on publisher quality, install sources, and fraud patterns
- Create dashboards for internal stakeholders (strategy team, finance)
- Validate publisher claims against platform data

Campaign Optimization:
- Monitor live campaigns for performance anomalies and fraud signals
- Recommend bid and targeting adjustments to improve ROI
- Scale high-performing publishers;
pause or reduce low-quality sources
- Work with strategy team on budget allocation and publisher mix

Required Experience
- 4+ years managing mobile app UA campaigns via affiliate/publisher channels
- Exper

📌 Affiliate Campaign Strategist (Mumbai)
🏢 BrandMark Philippines
📍 Mumbai