This is not primarily a social-media, branding or campaign-management position.
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Key Responsibilities
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- Own ETI's B2B digital growth and inbound strategy.
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- Develop digital positioning for our technology services.
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- Own website, service-page and landing-page strategy.
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- Define SEO direction and organic-growth targets.
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- Build and optimize the inbound lead-generation funnel.
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- Own CRO and conversion tracking.
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- Work with SEO/content resources on search-driven content.
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- Develop LinkedIn B2B marketing strategy.
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- Develop paid-media strategy when appropriate.
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- Build email nurturing and marketing-automation programs.
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- Develop ABM campaigns where relevant.
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- Work closely with Sales/Presales on MQL/SQL definitions and lead handoff.
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- Measure marketing-generated meetings, opportunities, pipeline and revenue.
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- Own GA4, Search Console, CRM and marketing attribution.
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- Conduct competitor and market analysis.
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- Build and eventually manage the digital growth function.
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Required Experience
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- 6–9+ years of digital/growth marketing experience.
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- Strong B2B technology/IT-services/SaaS experience preferred.
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- Demonstrated inbound lead-generation experience.
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- Strong SEO understanding.
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- Website/CRO experience.
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- Google Ads and LinkedIn Ads understanding.
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- GA4 and Google Search Console.
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- CRM/marketing-automation exposure.
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- Robust understanding of B2B sales funnels.
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- Excellent analytical capability.
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- Excellent w