About the Role:

We operate on a FOFO (Franchise-Owned, Franchise-Operated) model, where the success

of each store depends heavily on the quality, ownership mindset, and operating capability of

the franchise partner.

We are looking for a hands-on operator to own the performance and expansion of this

network.

This is not a role for someone who wants to manage the business primarily through

dashboards and reviews. You will spend significant time in stores, with franchise partners,

understanding ground realities, solving operational problems, and building repeatable

systems that make our best stores the benchmark for the network.

What you’ll own:

1. Store hiring – Hiring is the store partner's own KPI, not yours — but you’ll actively guide

and support them in hiring the right type of people, with a repeatable toolkit and tighter

handoff into our training team.

2. Sales attrition – Also the store partner's KPI. You'll help them diagnose root causes and

adopt a retention playbook (comp, incentives, career path) rather than owning the

outcome directly.

3.



Local demand generation – Reduce over-reliance on centrally-sourced paid leads by

building partners' capability to generate local demand (referrals, local tie-ups,

community/corporate outreach).

4. Lead economics & conversion – Fix cases where partners consume paid leads (50%

CAC-charged post month 6) without converting — via better training, accountability, or

lead-routing fixes.

5. Partner selection & store health – Sharpen partner vetting toward operators over

investors;
run a regular store review cadence;
drive real turnarounds for

underperforming stores.

6. Playbook codification – Turn what works in our best stores into a standard playbook for

current and struggling ones.

7. New store expansion – Scout markets and real estate (500-600 sq ft,

high-street/arterial- road, high-visibility), and screen partners rigorously — at the pace

needed to hit 20-25 stores without a quality drop.

8. Leadin

📌 Lead - Franchise Operations And Retail Expansion (Ambattur)
🏢 Pickyourtrail
📍 Ambattur