This role is responsible for identifying and driving opportunities to improve Setmore's visibility across search engines, AI search, AI Overviews, answer engines and other digital discovery platforms.
You will analyse how customers discover Setmore, how competitors are winning visibility, and where Setmore has opportunities to improve, expand or create content. Your job is to turn data, search behaviour, competitor intelligence and customer insights into a clear content and organic growth strategy.
You will work closely with content writers, SEO, Product Marketing, Design and Engineering to define what content we should create, what existing content we should improve, and how our content ecosystem should evolve to drive more qualified traffic, signups and revenue.
We're looking for someone who understands that content is a growth channel, not an output. Success isn't measured by how many articles we publish, but by whether Setmore becomes more visible, attracts the right audiences and converts that visibility into business results.
You'll analyse performance across Search Console,



GA4 and other tools, identify opportunities, prioritise initiatives and continuously improve Setmore's content ecosystem.
Roles and Responsibilities
Content Strategy & Prospect Identification
Develop and execute Setmore's content and organic growth strategy across websites, blogs, feature pages, solution pages and industry pages.
Analyse search demand, user behaviour, keyword trends and existing content performance to identify content gaps and growth opportunities.
Identify opportunities to improve, expand, consolidate, restructure or retire existing content based on performance and business priorities.
Build content plans based on search intent, customer needs, business opportunities and competitive gaps.
Develop content clusters and topical authority strategies to strengthen Setmore's visibility across priority topics and industries.
Identify opportunities across the entire customer j

📌 Senior Marketing Analyst (Chennai)
🏢 FULL Creative
📍 Chennai