1. Drive strategic marketing efforts to achieve business objectives which
includes account acquisition target as per eligibility criteria and
transactions/volume target post onboarding

2. Deliver Acquisition, Spend & Engagement through extensive digital, offline &
owned assets and use analytics for tracking, optimization & deliver ROI

3. Multi layered & intensive stakeholders management across Business Partners,
Agencies (Media, ATL & BTL creative) and Economic Departments

4. Define & implement innovative Digital First solutions across the suite of
products, such as digital acquisition, volume increase and customer
experience for New To Bank and Existing To Bank customers

The leading financial institution in MENA
While more than half a century old, we proudly think like a challenger, startup,
and innovator
in banking and finance,



powered by a diverse and energetic team who put customers
first.
Together, we pioneer key innovations and developments in banking and financial
services.
Our mandate? To help customers find their way to Rise Every Day, partnering with
them through
the highs and lows to help them reach their goals and unlock their unique vision
of success.
Delivering superior service to clients by leading with innovation, treating
colleagues with dignity and fairness while pursuing opportunities that grow
shareholders value.
We actively contribute to the community through responsible banking in our
mission to inspire more people to Rise.

📌 AVP Digital Marketing.Marketing and Cust Exp-Cust Insight and Exp (India)
🏢 Mashreq
📍 India