The role is pivotal in driving the overall marketing strategy, communications,
and budget management for Private Banking, Digital Wealth Solutions, and Branch
Banking. It focuses on the end-to-end development and execution of impactful
marketing initiatives across multiple products and client segments, with a
solid emphasis on high-net-worth and mass affluent portfolios. The position
leverages a comprehensive mix of marketing channels and techniques including
Digital, Offline, PR, SEO, competitive benchmarking, research, and events to
deliver measurable business outcomes, enhance client experience, and accelerate
sustainable growth.

Tasks involved:

* Lead and own the end-to-end marketing strategy for Private Banking, Wealth,
and Branch Banking, covering associated product and client portfolios.

* Drive client acquisition, engagement, and portfolio growth through integrated
marketing across digital, offline, and relationship-driven channels.

* Own the annual marketing plan, campaign calendar, and budget, ensuring
alignment with business priorities, governance,



and delivery of measurable
ROI.
* Deliver data-driven, client-centric marketing strategies to strengthen brand
positioning, enhance engagement, and optimize the end-to-end client journey.
* Partner with senior stakeholders to shape go-to-market strategies and support
revenue and growth objectives.
* Drive innovation through digital first, personalization, and experience-led
initiatives to elevate client experience and maintain competitive
differentiation.

The leading financial institution in MENA
While more than half a century old, we proudly think like a challenger, startup,
and innovator
in banking and finance, powered by a diverse and dynamic team who put customers
first.
Together, we pioneer key innovations and developments in banking and financial
services.
Our mandate? To help customers find their way to Rise Every Day, partnering with
them through
the highs and lows to help them reach their goals a

📌 Sr Mgr-Prod Mktg-Private Banking,Wealth&Branches.Marketing and Cust Exp-Cust Insight and Exp (Mumbai)
🏢 Mashreq
📍 Mumbai