About The Job Role

The Regional Visual Merchandiser is responsible for driving visual merchandising excellence across the assigned region by ensuring consistent execution of brand standards, store layouts, window displays, visual communications, and merchandising presentations. The role focuses on enhancing customer experience, supporting new store openings and renovations, maintaining operational efficiency, managing budgets, and developing the regional VM team to deliver superior retail standards and business outcomes.

Key Responsibilities

Planning & Execution of Current Store Openings and Renovations
Ensure all new store openings (NSO) and renovated stores are executed as per the latest Merchandising Presentation Manual (MPM), Retail Identity (ID), and VM guidelines.
Collaborate with the Head Office VM team and Planning team to design effective store layouts, ensuring optimal sub-brand adjacencies, merchandise densities, and product elevations aligned with business objectives.
Develop and monitor execution plans, timelines, and budgets for all NSO and renovation projects.




Coordinate with Assistant Visual Merchandisers (AVMs), contractors, and vendors to ensure seamless implementation.
Ensure projects are completed within approved budgets and timelines.
Manage and monitor timely billing and documentation processes.
Enhance Customer Visual Experience
Lead regional adaptation and execution of window displays, in-store communication, and merchandising dockets.
Plan and implement regional model stores and cluster model stores in collaboration with Area Business Managers (ABMs) and Regional Managers (RMs).
Drive visual consistency and superior customer experience across all stores in the region.
Ensure timely deployment of all seasonal campaigns, visual communication materials, and merchandising directives.
Monitor execution quality and maintain high presentation standards across stores.
Manage vendor relationships and negotiate costs to ensure cost-effective implementa

📌 Regional Visual Merchandiser (India)
🏢 Aditya Birla Lifestyle Brands
📍 India