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Experience: 6+ yrs
Location: Delhi, India
Job Type: Full time
As a Copywriter, you will work closely with performance marketing, brand, design, category, and analytics teams to develop compelling copy across multiple digital channels. You will be responsible for translating marketing briefs and business objectives into clear, persuasive communication that captures attention and drives action.
The role requires someone who can confidently work across formats including video scripts, performance marketing banners, digital campaigns, paid social, landing pages, and other marketing assets. You will also contribute to maintaining a consistent brand voice while adapting messaging for different audiences, platforms, and campaign objectives.
Key Responsibilities
Develop engaging, conversion-oriented copy for performance marketing banners, video scripts, digital campaigns, and other marketing assets.
Create messaging that aligns with campaign objectives, audience insights,



and performance goals.
Maintain and strengthen the brand's voice and tone across digital communication channels.
Collaborate with marketing, design, category, and performance teams to execute integrated campaigns.
Translate creative and marketing briefs into clear, compelling, and impactful copy.
Research target audiences, market trends, competitors, and consumer behaviour to develop relevant messaging.
Create multiple copy variations for testing across performance marketing campaigns.
Work with analytics and performance teams to understand content effectiveness and identify opportunities to optimise messaging.
Manage multiple projects simultaneously while maintaining quality and meeting tight deadlines.
Contribute creative concepts, campaign ideas, taglines, hooks, and messaging frameworks.
Ensure all communication is grammatically accurate, consistent, engaging, and aligned with brand guidelines.
Adapt co

📌 Copywriter - Performance Marketing (Delhi)
🏢 Weekday AI
📍 Delhi