We are looking for a results-driven and analytically sharp Paid Media Specialist
to lead and execute performance marketing campaigns across LinkedIn, Google,
Bing, Facebook, and Instagram. The ideal candidate is a data-obsessed digital
marketer who understands the nuances of each advertising platform, thrives in a
quick-paced environment, and has a strong track record of driving measurable
business outcomes through paid media. You will own the end-to-end management of
paid campaigns from strategy and planning to execution, optimization, and
reporting; while collaborating closely with the creative, content, and marketing
teams.
KEY RESPONSIBILITIES:
* Plan, set up, and manage paid media campaigns across Google Ads (Search,
Display, YouTube, Performance Max), Meta Ads (Facebook and Instagram), and
LinkedIn Campaign Manager, ensuring campaigns are aligned with business goals
and performance targets.
* Develop comprehensive paid media strategies tailored to each platform’s
audience, ad formats, and bidding mechanisms balancing brand awareness, lead
generation,
and conversion objectives.
* Execute and manage all campaign components including audience targeting,
keyword research, ad copy, creatives briefing, bid strategies, budgets, and
landing page alignment.
* Monitor, analyze, and optimize campaign performance on a daily and weekly
basis, making data-driven decisions to improve key metrics such as CTR, CPC,
CPL, ROAS, conversion rate, and Quality Score.
* Conduct A/B testing on ad creatives, headlines, CTAs, landing pages, and
audience segments to continuously improve campaign effectiveness and reduce
cost per acquisition.
* Manage and allocate media budgets efficiently across platforms, ensuring
optimal spend distribution based on performance data and business priorities.
* Build and leverage audience strategies including custom audiences, lookalike
audiences, remarketing lists, and LinkedIn-specific targeting (job title,
industry, seniority, company size) to m
📌 Senior Process Manager (India)
🏢 eClerx
📍 India