Title: Media & Marketing Professional (Google Ads / Meta Performance Marketing / Media Operations)
Location: Noida
Experience: 1-5 years of hands-on experience in Performance Marketing, Google Ads, Meta Ads, and Lead Generation campaigns, preferably within the Real Estate, Digital Marketing, or Advertising industry.
Job Overview:
We are seeking dynamic, analytical, and result-oriented professionals to join our Media & Marketing team. The role involves planning, executing, optimizing, and coordinating digital marketing campaigns across Google Ads and Meta platforms, while also supporting media planning, vendor coordination, campaign tracking, reporting, and marketing operations.
The ideal candidate should possess a strong understanding of performance marketing, lead generation, campaign optimization, media planning, data analysis, and cross-functional coordination. The role directly contributes to lead generation, site visits, sales pipeline growth, brand visibility, and overall business revenue.
Key Responsibilities:
Digital Marketing & Performance Campaign Management:
- Plan,



execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads platforms.
- Manage campaign budgets, audience targeting, bidding strategies, ad placements, and creative performance.
- Generate high-quality leads while maintaining effective CPL (Cost per Lead) and maximizing ROI.
- Monitor campaign performance and continuously optimize based on key performance metrics.
- Conduct keyword research, competitor analysis, audience analysis, and search-term optimization.
- Manage negative keywords, audience exclusions, and campaign structure improvements.
- Execute A/B testing for creatives, ad copies, landing pages, audiences, and bidding strategies.

Performance Tracking & Analytics:
- Monitor and analyze CTR, CPC, CPL, Conversion Rate, Quality Score, ROAS, and lead quality metrics.
- Maintain Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel,

📌 Media & Performance Marketing Manager – (Google & Meta Ads) (Noida)
🏢 Mepa2z
📍 Noida