Role Overview
• This role owns and drives the digital and marketing analytics function across the organization. It is not a purely web analytics
or general data analyst position. The scope spans multiple digital platforms, marketing channels, and data sources, including
web analytics (GA4 or equivalent), advertising platforms, CRM systems, survey data, and other MarTech and AdTech tools.
• The Lead Analyst will extract, integrate, and analyze data from these sources to deliver actionable insights that improve
campaign performance, customer acquisition, and overall marketing ROI. The role requires close collaboration with product,
marketing, and data engineering teams to translate complex data into transparent business recommendations.
What This Role Covers
• Working across GA4, Adobe Analytics, or equivalent web analytics platforms to track and analyze user behavior, site
performance, and conversion funnels.
• Querying and processing large-scale datasets using SQL and BigQuery (or similar cloud data warehouses), integrating data
from multiple marketing and business sources.




• Cleaning, merging, and normalizing data from disparate platforms such as CRM systems, paid ad platforms (Google Ads,
Meta Ads, etc.), email marketing tools, and survey platforms.
• Building and maintaining dashboards and reports in Looker Studio, Tableau, Power BI, or equivalent visualization tools.
• Analyzing campaign effectiveness across paid media, SEO, email, and other marketing channels using KPIs such as CTR,
CPA, ROI, LTV, and conversion rates.
• Running and validating A/B tests and applying basic statistical methods, including hypothesis testing and regression, to
support data-driven decision-making.
• Performing cross-channel attribution analysis to understand how different marketing touchpoints contribute to conversions
and revenue.
• Translating data findings into non-technical, actionable insights for marketing, product, and leadership stakeholders.
• Identifying trends, anomalies, and o

📌 Lead Analyst (India)
🏢 HighPoints Technologies India Private
📍 India