Job Title: Performance Marketing Specialist
Location: Noida, Uttar Pradesh
Employment Type: Full-Time
Experience: 5-7 years (Agency or Quick Commerce experience preferred)

About Us – Sociapa Ventures Pvt. Ltd. Sociapa is a energetic brand management and digital marketing agency driving growth through strategy, creativity, and data-led performance. We partner with leading FMCG, lifestyle, and consumer brands — delivering high-performing campaigns across digital and quick commerce platforms.

Role Overview: We are seeking a Performance Marketing Specialist with strong expertise in paid media and Quick Commerce marketing. The ideal candidate should have a proven track record of managing and optimizing campaigns on platforms like Meta, Google, YouTube, and Quick Commerce marketplaces (Blinkit, Zepto, Swiggy, Instamart, Big Basket, etc.). This role demands a results-driven marketer who can balance analytical thinking with creative execution to deliver measurable performance outcomes across multiple digital ecosystems.

Key Responsibilities:
• Plan, execute,



and optimize paid digital campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and Quick Commerce platforms (Blinkit, Zepto, Instamart, BigBasket, etc.).
• Drive campaigns for product visibility, conversions, and sales uplift across eCommerce and Q-Commerce platforms.
• Analyze campaign performance using Google Looker Studio, Analytics, Excel, Power BI, or similar tools; provide insights and actionable recommendations.
• Conduct A/B testing, audience segmentation, and creative optimization to maximize ROI.
• Collaborate with the creative, content, and client servicing teams to ensure messaging consistency and campaign synergy.
• Monitor budget pacing, bids, and performance trends, ensuring cost efficiency and goal achievement.
• Stay updated on Quick Commerce trends, category dynamics, and platform algorithms to maintain a competitive edge.
• Prepare detailed performance reports, dashboards, and clien

📌 Performance and Paid Media Specialist- FMCG Preferred (India)
🏢 Sociapa
📍 India