Digital Marketing Executive – Job Description

Job Title

Digital Marketing Executive

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to plan and execute online marketing campaigns, increase brand visibility, generate leads, and improve customer engagement. The ideal candidate should have hands-on knowledge of social media, SEO, Google Ads, Meta Ads, and digital marketing analytics.

Key Responsibilities

Plan and execute digital marketing campaigns across multiple platforms.

Manage company social media accounts such as Instagram, Facebook, LinkedIn, and YouTube.

Create and coordinate engaging content, posts, reels, and promotional campaigns.

Manage Google Ads and Meta Ads campaigns to generate leads and improve conversions.

Implement basic SEO strategies to improve website ranking and organic traffic.

Conduct keyword research and competitor analysis.

Monitor website traffic, campaign performance, leads, and conversions.

Prepare regular digital marketing performance reports.

Coordinate with graphic designers, content writers, and sales teams.





Stay updated with the latest digital marketing trends and platform updates.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.

1–3 years of experience in digital marketing preferred.

Freshers with relevant certifications and practical knowledge can also apply.

Good knowledge of Google Ads, Meta Ads, SEO, and social media marketing.

Basic knowledge of Google Analytics, Search Console, and Canva is an advantage.

Positive communication and analytical skills.

Skills Required

Digital Marketing

Social Media Marketing

SEO

Google Ads / PPC

Meta Ads

Lead Generation

Content Marketing

Google Analytics

Canva

Data Analysis & Reporting

Preferred Candidate Profile

Experience in generating leads through digital channels.

Strong understanding of paid advertising and social media platforms.

Creative approach to content and campaigns.

Target-oriented with strong analytical and problem-solving skills.

Ability to manage multiple campaigns and meet deadlines.

Salary

📌 Digital Marketing Executive (Tiruppur)
🏢 Dommy Garments
📍 Tiruppur